HELLO, MY NAME IS

Mohamed
EL HALLOUMI



PR Holder with a SIN number

Digital Marketing & SEM Specialist | Digital Campaign Acquisition Manager |
E-commerce & SEO – Open to opportunities across Canada

Email Icon MOHAMMED.HALLOUMI@GMAIL.COM Phone Icon +1(438) 860-7043
A little about myself

I am a passionate and results-driven Digital Marketing Specialist with over 6 years of experience crafting data-driven marketing strategies across multiple industries, including finance, e-commerce, and technology.
Recently, I have also gained experience in the Canadian nonprofit sector, working as a Marketing & Communications Officer for a national youth organization, where I contribute to digital optimization, brand alignment, and performance-driven campaigns aimed at increasing engagement and partnerships across Canada.

As a Permanent Resident of Canada, I am eager to leverage my international marketing experience to help organizations grow in the Canadian market through performance-driven strategies, data insights, and continuous optimization. I am open to opportunities across Canada.

I am a results-driven Digital Marketing Specialist with over 7 years of experience building data-driven marketing strategies across finance, e-commerce, and technology. My expertise includes performance marketing, paid media, SEO, and conversion optimization, with a strong focus on turning traffic into measurable business growth.

Currently based in Canada, I bring both international and Canadian nonprofit experience, working as a Marketing & Communications Officer for a national youth organization where I contribute to digital optimization, brand alignment, and performance-driven campaigns.

Previously at Wafasalaf, one of Morocco’s leading financial institutions, I played a key role in scaling digital acquisition. Through multi-channel campaign optimization, I helped generate more than 2.67 million visitors and 61,511 leads in 2025, directly contributing to 330 million MAD in financing. I also supported improvements to the customer journey, helping achieve an average 31% eligibility rate for loan approvals while optimizing conversion rates and reducing acquisition costs.

Throughout my career, I have managed and optimized significant advertising budgets, overseeing campaigns with monthly and annual budgets exceeding 730,000 MAD, ensuring strong ROI through continuous testing, performance tracking, and data-driven decision making.

My experience across finance, e-commerce, and agency environments has given me the ability to adapt quickly, analyze complex marketing funnels, and build scalable acquisition strategies across multiple channels.

What I Do

I craft data-driven marketing strategies that combine analytics, creativity, and technical expertise, focusing on driving growth through targeted campaigns and optimized content.

PERFORMANCE MARKETING

I specialize in Google Ads, Meta, SEA, and LinkedIn, driving 61,511 leads while optimizing ad spend to reduce acquisition costs. In 2025, I managed a 730,000 MAD monthly budget, delivering a 2% conversion rate. Through strategic campaigns, I consistently achieve high ROI and scale results for businesses.

DATA ANALYTICS & AUTOMATION

With GA4 and CRM tools, I track KPIs and automate workflows to boost conversion rates. I helped Wafasalaf increase conversions by 5% across digital channels by leveraging automation to improve performance and efficiency, maximizing ROI.

E-COMMERCE STRATEGY & OPTIMIZATION

I create effective e-commerce strategies on WooCommerce, Shopify, and Drupal, driving 25%+ increases in conversion rates and reducing cart abandonment by 50%. My approach enhances the user experience and optimizes product listings, ensuring higher sales and smoother customer journeys.

CONTENT MARKETING & SEO OPTIMIZATION

I develop SEO-optimized content that improves organic rankings and drives 30% more traffic. My content strategies lead to a 35% boost in engagement, ensuring high visibility and conversions across websites and social media.

Experience

Aug. 2025- Nov. 2025

Katimavik – Montreal (QC), Canada

Marketing & Communications Officer

At Katimavik, I contribute to data-driven marketing and communications initiatives that support youth engagement and employer partnerships across Canada. I manage digital campaigns, optimize website performance, and improve conversion paths for program participation and partnerships. I collaborate with cross-functional teams and external partners to align marketing efforts with organizational goals, leveraging analytics, tracking tools, and A/B testing to continuously improve campaign performance and user engagement.

Oct. 2021- Nov. 2025

Wafasalaf – Casablanca, Morocco

Digital Marketing Specialist

At Wafasalaf, I developed data-driven strategies that boosted lead generation by 25% and reduced acquisition costs by 15%. I managed multi-channel campaigns, optimized CRM workflows, and worked with cross-functional teams to align marketing efforts with business objectives, consistently delivering results through A/B testing and performance analysis.

Dec. 2018- Aug. 2021

SACCOM Capital Group – Casablanca, Morocco

Digital Marketing & Communication Specialist

At SACCOM, I created and executed digital communication strategies, including SEM and SEO optimization. I developed targeted content, managed community engagement, and monitored KPIs, which contributed to enhanced brand visibility and improved lead conversion rates.

Summary of Experience & Adaptability to the Canadian Market 🇨🇦

With extensive experience across diverse markets, particularly in finance, e-commerce, and technology, I bring a strong foundation in building and executing data-driven digital marketing strategies that drive measurable growth.

My background includes optimizing customer journeys, managing multi-channel campaigns, and improving acquisition performance through continuous testing and analytics. These experiences have allowed me to consistently improve conversion rates, reduce acquisition costs, and scale marketing performance across different industries.

Now based in Canada as a Permanent Resident, I am eager to leverage my international marketing experience to help organizations grow in the competitive Canadian market through performance-driven strategies and data-backed decision-making. I am open to opportunities across Canada where I can contribute to business growth and marketing excellence.

Digital Marketing Certifications

• Advertising with Meta
Mastered digital marketing, SEO, SEM, and content strategy with Meta’s advertising tools to optimize campaigns.
View Certification
• Foundations of Digital Marketing and E-commerce
Developed expertise in Google Analytics, SEO, SEM, and mobile marketing to improve digital marketing strategies.
View Certification
• Google Digital Garage – Fundamentals of Digital Marketing
A solid foundation in digital marketing, covering SEO, SEM, mobile marketing, and strategy.
View Certification
• HubSpot Social Media Marketing Certification
Expertise in creating and executing social media strategies, managing content, and using analytics tools.
View Certification
• Advanced Google Analytics
Advanced understanding of Google Analytics to manage data, conduct analysis, and improve marketing strategies.
View Certification
• Great Learning – Search Engine Marketing
Completed a course in Search Engine Marketing, focusing on SEM strategies and optimizing search campaigns.
View Certification
• Google Analytics for Beginners
Developed foundational skills in Google Analytics to understand website traffic and user behavior.
View Certification

Education

🎓 Master’s Degree Equivalency – Diploma from the National School of Commerce and Management
Cadi Ayyad University, Marrakech – Morocco | 2019

  • Canadian Equivalency: Master’s degree
  • Major: Marketing
  • Status: Recognized institution (Documents verified by WES)
  • WES Reference #: 6735391IMM)
  • ↓ Download Report

🇫🇷 TCF Canada Results – *Issued by France Éducation International | Valid until 26/11/2026*

  • Scores:
    • Listening: C1 (547/699)
    • Reading: C2 (603/699)
    • Speaking: C1 (17/20)
    • Writing: C1 (16/20)
  • Attestation #: *7BAE37EE-BF4C-4D05-8D0D-34C789B09828*
  • ↓ Download Report

🇬🇧 IELTS General Training – *British Council | Test Date: 23/11/2024*

  • Overall Band Score: 7.0 (CEFR Level: C1)
    • Listening: 6.5 | Reading: 7.5
    • Writing: 6.0 | Speaking: 7.5
  • Verification Number: 24MA504751ELTM002G
  • ↓ Download Report

Skills

%
Performance Marketing (Google/Meta Ads)
%
SEO & WordPress/CMS Management
%
CRM & Marketing Automation
%
Adobe Creative Suite (Photoshop/InDesign/Premiere)
%
Data Analytics & Reporting
%
Video Creation & Editing

References & Testimonials

I had the privilege of working with Mohamed as his manager, and from day one, he proved to be an exceptional web marketer with a rare combination of technical expertise, creativity, and strategic thinking. He consistently delivered outstanding results, mastering every aspect of his role while staying ahead of trends and innovations in the field.
While I’m thrilled for the new chapter he is embarking on, I can honestly say I already miss having him on the team. Any company would be lucky to have him, and I can’t recommend him highly enough.
Best of luck !!
Boudour BADRIChief Digital Officer @ Wafasalaf
Mohamed’s career has been marked by his dynamism, his determination, and his curiosity for the profession, which drives him to constantly propose new creative ideas. I had the pleasure of managing him and watching him grow within our Digital Marketing & Communications Department.

Keep up the ambition and courage you possess!
I wish you good luck in your new educational experience!
Miriam El Oudghiri KettaniMarketing Director @ XCDM MAROC
I had the pleasure of working with Mohamed on the SACCOM Capital Group digital marketing team.
He is a rigorous, structured, and results-oriented team member. His expertise in digital marketing, his mastery of acquisition channels, and his ability to optimize performance were real assets to the team.

Working alongside him was very rewarding, both professionally and personally. I highly recommend him for his professionalism and commitment.
Laila AIT ALICommunication Manager @ Université Internationale Averroès
I had the pleasure of working with Mohamed as part of the marketing team, and he’s someone you truly enjoy collaborating with.
He is serious, committed, and highly organized. Mohamed knows how to manage priorities, contribute actionable ideas, and move projects forward efficiently.

What stood out to me the most was his attention to detail, reliability, and ability to maintain a positive atmosphere while staying focused on results.
I highly recommend Mohamed for his professionalism, strong work ethic, and excellent team spirit.
Reda MourabitPorduct Owner @ Sanlam Maroc
I had the pleasure of studying with Mohamed for four years, and throughout that time, we worked together on countless projects—pretty much always in the same group. His dedication, teamwork, and sense of responsibility made every project smoother and more enjoyable.

We’ve been friends ever since, and I’ve always admired his willingness to help others. He even helped me land my very first job, and I’ll always appreciate that. Mohamed is someone who truly shows up—for his friends, his colleagues, and every team he’s part of.
Oumaima AkhayatMarketer @ SOHOSNACKS

Portfolio

  • All
  • Creative Ad Designs & Copywriting
  • SEO & Google Ads Optimization
  • Email Campaign Strategies
  • Website Development & E-Commerce Solutions
  • Digital Marketing Campaigns

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