Having helped Wafasalaf.ma drive over 2.67 million visitors and generate 61,511 leads in 2025 (end of May) through strategic optimization of multi-channel campaigns, I directly contributed to 330 million Moroccan Dirhams in financing.

Previously, at Wafasalaf, I helped the company achieve an average 31% eligibility rate for loan approvals, focusing on optimizing the customer journey from click to conversion. I combined data-driven decisions with creative marketing to reduce acquisition costs, increase conversion rates (achieving 2.5% on digital campaigns), and maximize ROI.

In addition to driving performance, I successfully managed and optimized significant ad budgets. I handled monthly and annual budgets totaling over 730,000 MAD, ensuring campaigns were cost-effective while maximizing returns. I can bring this same performance-driven approach to any industry, helping your company drive conversions, engage customers, and scale efficiently.

Furthermore, having worked with Wafasalaf and SACCOM Capital Group in Morocco, I’ve developed a strong understanding of both local and international markets. My experience optimizing multi-channel campaigns across various industries—finance, e-commerce, and tech—has provided me with the flexibility to adapt and thrive in different business environments.

Now, as a permanent resident in Canada, I am eager to leverage this global experience to help companies succeed in the competitive Canadian market, driving growth and exceeding marketing goals through data-driven strategies. I am also willing to relocate anywhere in Canada to help drive success for your business.