HELLO, MY NAME IS

Mohamed
EL HALLOUMI

Digital Marketing Specialist
based in Toronto.

CONTACT@ELHALLOUMI.COM​
929-242-6868​
About Me

I am an enthusiastic Digital Marketing Specialist and a new Permanent Resident of Canada, with over 5 years of experience crafting data-driven campaigns.

I craft data-driven marketing strategies that deliver results

My background includes leading multi-channel campaigns, optimizing ad performance, and managing content and communication strategies for companies in finance, tech, and corporate sectors. I bring a hands-on, adaptable approach and a strong track record of delivering measurable results.

I take a hands-on approach to marketing, blending analytics with creativity to boost engagement, reduce acquisition costs, and maximize ROI. Having led campaigns that drove a 25% increase in lead generation, I focus on translating business goals into actionable plans with clear KPIs. My adaptable skillset spans SEO, paid media, email automation, and cross-functional team collaboration—always with an eye on performance metrics and continuous improvement.

Now based in Toronto, I bring both international perspective and proven tactics to help brands connect with their audiences and achieve scalable results.

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What I Do

I develop results-driven digital marketing strategies that combine data analysis, creative execution, and technical expertise. My focus is on delivering measurable growth through targeted campaigns and optimized content.

PERFORMANCE MARKETING

I design and optimize high-converting paid campaigns across Google, Meta, and LinkedIn—reducing acquisition costs while scaling quality leads.

DATA ANALYTICS & AUTOMATION

From GA4 to CRM tools, I turn insights into action—tracking KPIs, automating workflows, and proving campaign impact with clear metrics.

CONTENT & CMS MANAGEMENT

From Photoshop designs to videos and WordPress development, I craft SEO-optimized assets that boost conversions by 25%+ across all digital channels.

Experience

2022-2025

Wafasalaf – Casablanca, Morocco

Digital Marketing Specialist

At Wafasalaf, I led data-driven marketing strategies that increased lead generation by 25% while reducing acquisition costs by 15%. My responsibilities included managing multi-channel campaigns, optimizing CRM workflows, and collaborating with cross-functional teams to align marketing efforts with business objectives. I consistently delivered measurable results through A/B testing and performance analysis.

2019-2022

SACCOM Capital Group – Casablanca, Morocco

Digital Marketing & Communication Specialist

During my tenure at SACCOM Capital Group, I developed and executed digital communication strategies, including SEM campaigns and SEO optimization. I created targeted content across platforms, managed community engagement, and monitored KPIs to ensure campaign effectiveness. My work directly contributed to improved brand visibility and lead conversion rates.

Digital Marketing Certifications

Google Digital Garage
Fundamentals of Digital Marketing (18 modules)
Credential ID: [Your-ID] | ↓ Download
SEMrush Academy
SEO Toolkit Certification
Credential ID: [Your-ID] | ↓ Download
Google Analytics Individual Qualification (GAIQ)
Credential ID: [Your-ID] | ↓ Download
Meta Blueprint
Digital Marketing Associate
Credential ID: [Your-ID] | ↓ Download
HubSpot Academy
Inbound Marketing Certification
Credential ID: [Your-ID] | ↓ Download
Google Ads Certifications
Search Advertising | Display Advertising
Credential ID: [Your-ID] | ↓ Download
Microsoft Advertising
Search Advertising Certification
Credential ID: [Your-ID] | ↓ Download
LinkedIn Learning

Education

🎓 Master’s Degree Equivalency – Diploma from the National School of Commerce and Management
Cadi Ayyad University, Marrakech – Morocco | 2019

  • Canadian Equivalency: Master’s degree
  • Major: Marketing
  • Status: Recognized institution (Documents verified by WES)
  • ↓ Download WES Report | Verify Online (WES Reference #: 6735391IMM)

🇫🇷 TCF Canada Results – *Issued by France Éducation International | Valid until 26/11/2026*

  • Scores:
    • Listening: C1 (547/699)
    • Reading: C2 (603/699)
    • Speaking: C1 (17/20)
    • Writing: C1 (16/20)
  • Attestation #: *7BAE37EE-BF4C-4D05-8D0D-34C789B09828*
  • Verify TCF Results

🇬🇧 IELTS General Training – *British Council | Test Date: 23/11/2024*

  • Overall Band Score: 7.0 (CEFR Level: C1)
    • Listening: 6.5 | Reading: 7.5
    • Writing: 6.0 | Speaking: 7.5
  • Verification Number: 24MA504751ELTM002G
  • Verify Results

Skills

%
Performance Marketing (Google/Meta Ads)
%
SEO & WordPress/CMS Management
%
CRM & Marketing Automation
%
Adobe Creative Suite (Photoshop/InDesign/Premiere)
%
Data Analytics & Reporting
%
Video Creation & Editing

Testimonials & Recommendation

I have been working with these guys for years now! With lots of hard work and timely communication, they made sure they delivered the best to me. Highly recommended!
John Doe Company Name
I have been working with these guys for years now! With lots of hard work and timely communication, they made sure they delivered the best to me. Highly recommended!
John Doe Company Name
I have been working with these guys for years now! With lots of hard work and timely communication, they made sure they delivered the best to me. Highly recommended!
John Doe Company Name

Portfolio

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